I think I've mentioned this before, but I'm frequently amused by the abbreviations TV Guide sometimes uses in the program listings. Take 7:30 p.m. on CBS as an example. Father Knows. Well, we all know what Father knows - Father Knows Best! Nowadays we'd probably jump to some kind of conclusion that in order to remove the patriarchal society suggested by the title, an adjustment was made to simply state an obvious truth: father knows. He knows something, he knows nothing, he knows not as much. But we can't be so sexist as to say that he knows best.
Of course, a look at the page itself - as you see above - shows us that they simply ran out of room on the line, and knew people would understand what they meant. Had one of the four stations not been showing it, "Best" probably would have been included. TV Guide often did this with shows with long titles - I Dream of Jeannie, That Was the Week That Was, Please Don't Eat the Daisies. Weren't times easier back then, when we didn't need to jump to conclusions? These listings, by the way, are from the Minnesota State Edition.
TV
Of course, a look at the page itself - as you see above - shows us that they simply ran out of room on the line, and knew people would understand what they meant. Had one of the four stations not been showing it, "Best" probably would have been included. TV Guide often did this with shows with long titles - I Dream of Jeannie, That Was the Week That Was, Please Don't Eat the Daisies. Weren't times easier back then, when we didn't need to jump to conclusions? These listings, by the way, are from the Minnesota State Edition.
2 KTCA (Educ.) | ||
MORNING | ||
11:00 | HISTORY—Herb Hake | |
11:30 | PSYCHOLOGY 1—Education | |
AFTERNOON | ||
2:30 | A TIME TO DANCE—Myers | |
3:00 | TEA AT THREE—Jeani K | |
EVENING | ||
6:30 | WHAT’S NEW—Education | |
7:00 | MUSIC FOR THE CLASSROOM | |
8:00 | FAR EAST STUDY—Swain | |
8:30 | BOOKS AND IDEAS—Marsh | |
9:00 | CHILD PSYCHOLOGY—Kanner | |
9:30 | CURRENT ISSUES—Lindsay | |
10:00 | GREAT BOOKS | |
10:30 | MODERN ART—Washburn |
3 KDAL (Duluth) (CBS) | ||
MORNING | ||
7:00 | CONTINENTAL CLASSROOM—Education Physics | |
7:30 | CONTINENTAL CLASSROOM—Education Chemistry | |
8:00 | NEWS—Hottelet Allan Jackson substitutes this week | |
8:15 | CAPTAIN KANGAROO | |
9:00 | RED ROWE—Variety | |
9:30 | ON THE GO—Linkletter | |
10:00 | I LOVE LUCY | |
10:30 | DECEMBER BRIDE | |
11:00 | LOVE OF LIFE | |
11:30 | SEARCH FOR TOMORROW—Serial | |
11:45 | GUIDING LIGHT | |
AFTERNOON | ||
12:00 | NEWS—Walter Cronkite | |
12:05 | TOWN AND COUNTRY—Becker | |
12:30 | AS THE WORLD TURNS—Serial | |
1:00 | FOR BETTER OR FOR WORSE—Dr. James A. Peterson | |
1:30 | HOUSE PARTY | |
2:00 | MILLIONAIRE | |
2:30 | VERDICT IS YOURS | |
3:00 | BRIGHTER DAY | |
3:15 | SECRET STORM | |
3:30 | EDGE OF NIGHT | |
4:00 | LIFE OF RILEY—Comedy | |
4:30 | MY LITTLE MARGIE—Comedy | |
5:00 | BANDSTAND—Jim Rassbach | |
5:30 | CALIFORNIANS—Western | |
EVENING | ||
6:00 | NEWS | |
6:15 | NEWS—Edwards | |
6:30 | OZZIE AND HARRIET—Comedy | |
7:00 | TEXAN—Western | |
7:30 | FATHER KNOWS | |
8:00 | DANNY THOMAS | |
8:30 | ANN SOTHERN | |
9:00 | HENNESEY—Comedy | |
9:30 | JUNE ALLYSON—Drama | |
10:00 | NEWS | |
10:15 | TWILIGHT ZONE—Drama | |
10:45 | MANHUNT—Police | |
11:15 | MOVIE—Police “Terror at Midnight” (1956) |
3 KGLO (Mason City) (CBS) | ||
MORNING | ||
8:00 | NEWS—Hottelet Allan Jackson substitutes | |
8:15 | CAPTAIN KANGAROO | |
9:00 | ELEMENTARY SPANISH | |
9:30 | ON THE GO—Linkletter | |
10:00 | I LOVE LUCY | |
10:30 | DECEMBER BRIDE | |
11:00 | LOVE OF LIFE | |
11:30 | SEARCH FOR TOMORROW—Serial | |
11:45 | GUIDING LIGHT | |
AFTERNOON | ||
12:00 | NEWS | |
12:30 | AS THE WORLD TURNS—Serial | |
1:00 | FOR BETTER OR FOR WORSE—Dr. James A. Peterson | |
1:30 | HOUSE PARTY | |
2:00 | MILLIONAIRE | |
2:30 | VERDICT IS YOURS | |
3:00 | BRIGHTER DAY | |
3:15 | SECRET STORM | |
3:30 | EDGE OF NIGHT | |
4:00 | BOB CAVANAUGH—Variety | |
5:00 | BART’S CLUBHOUSE—Kids | |
5:45 | NEWS, MARKETS, WEATHER | |
EVENING | ||
6:15 | NEWS—Edwards | |
6:30 | KATE SMITH—Music Guests: Four Aces, Augie and Margo | |
7:00 | THIS MAN DAWSON—Police | |
7:30 | FATHER KNOWS | |
8:00 | DANNY THOMAS | |
8:30 | ANN SOTHERN | |
9:00 | HENNESEY—Comedy | |
9:30 | JUNE ALLYSON—Drama | |
10:00 | NEWS | |
10:30 | MOVIE—Drama “My Marriage” (1936) |
4 WCCO (CBS) | ||
MORNING | ||
7:00 | CARTOONS—Siegfried | |
8:00 | NEWS—Hottelet Allan Jackson substitutes this week | |
8:15 | CAPTAIN KANGAROO | |
9:00 | REUBEN K. YOUNGDAHL | |
9:15 | NEWS—WHAT’S NEW? | |
9:30 | ON THE GO—Linkletter | |
10:00 | I LOVE LUCY | |
10:30 | DECEMBER BRIDE | |
11:00 | LOVE OF LIFE | |
11:30 | SEARCH FOR TOMORROW—Serial | |
11:45 | GUIDING LIGHT | |
AFTERNOON | ||
12:00 | NEWS | |
12:15 | SOMETHING SPECIAL—Merriman | |
12:20 | WEATHER—Bud Kraehling | |
12:30 | AS THE WORLD TURNS—Serial | |
1:00 | FOR BETTER OR FOR WORSE—Dr. James A. Peterson | |
1:30 | HOUSE PARTY | |
2:00 | MILLIONAIRE | |
2:30 | VERDICT IS YOURS | |
3:00 | BRIGHTER DAY | |
3:15 | SECRET STORM | |
3:30 | EDGE OF NIGHT | |
4:00 | AROUND THE TOWN—Haeberle | |
4:30 | BOZO THE CLOWN—Kids | |
5:00 | AXEL AND DOG—Clellan Card | |
5:30 | CLANCY THE COP—Kids | |
5:55 | SPORTS, NEWS, WEATHER | |
EVENING | ||
6:15 | NEWS—Edwards | |
6:30 | KATE SMITH—Music Guests: Four Aces, Augie and Margo | |
7:00 | TEXAN—Western | |
7:30 | FATHER KNOWS | |
8:00 | DANNY THOMAS | |
8:30 | ANN SOTHERN | |
9:00 | HENNESEY—Comedy | |
9:30 | JUNE ALLYSON—Drama | |
10:00 | NEWS | |
10:30 | 26 MEN—Western | |
11:00 | WEATHER—Don O’Brien | |
11:05 | DIVORCE COURT—Drama |
5 KSTP (NBC) | ||
MORNING | ||
6:00 | CONTINENTAL CLASSROOM—Education Physics | |
6:30 | CONTINENTAL CLASSROOM—Education Chemistry | |
7:00 | TODAY—Garroway This week from Rome | |
9:00 | DOUGH RE MI | |
9:30 | PLAY YOUR HUNCH | |
10:00 | PRICE IS RIGHT—Contest | |
10:30 | CONCENTRATION | |
11:00 | TRUTH OR CONSEQUENCES—Game | |
11:30 | IT COULD BE YOU—Bill Leyden | |
AFTERNOON | ||
12:00 | NEWS | |
12:20 | TREASURE CHEST—Quiz | |
1:00 | QUEEN FOR A DAY | |
1:30 | LORETTA YOUNG | |
2:00 | YOUNG DR. MALONE | |
2:30 | FROM THESE ROOTS | |
3:00 | THIN MAN—Mystery | |
3:30 | BUCKSKIN—Western | |
4:00 | TOPPER—Comedy | |
4:30 | MY LITTLE MARGIE—Comedy | |
5:00 | ROBIN HOOD—Adventure | |
5:45 | NEWS—Huntley, Brinkley | |
EVENING | ||
6:00 | NEWS | |
6:30 | RIVERBOAT | |
7:30 | WELLS FARGO | |
8:00 | PETER GUNN | |
8:30 | GOODYEAR THEATER | |
9:00 | STEVE ALLEN—Variety COLOR Guests: Charlton Heston, Rise Stevens, Jerry Vale | |
10:00 | NEWS | |
10:30 | BADGE 714—Police | |
11:00 | JACK PAAR—Variety | |
12:00 | NEWS |
6 WSDM (Duluth) (NBC) | ||
MORNING | ||
7:00 | TODAY—Garroway This week from Rome | |
9:00 | DOUGH RE MI | |
9:30 | PLAY YOUR HUNCH | |
10:00 | PRICE IS RIGHT—Contest | |
10:30 | CONCENTRATION | |
11:00 | TRUTH OR CONSEQUENCES—Game | |
11:30 | IT COULD BE YOU—Bill Leyden | |
AFTERNOON | ||
12:00 | NEWS | |
12:05 | LAUREL AND HARDY—Comedy | |
12:30 | PEOPLE’S CHOICE—Comedy | |
1:00 | QUEEN FOR A DAY | |
1:30 | LORETTA YOUNG | |
2:00 | YOUNG DR. MALONE | |
2:30 | FROM THESE ROOTS | |
3:00 | THIN MAN—Mystery | |
3:30 | BUCKSKIN—Western | |
4:00 | CAPTAIN Q. AND POPEYE—Kids | |
5:30 | RIN TIN TIN | |
EVENING | ||
6:00 | NEWS | |
6:15 | NEWS—Huntley, Brinkley | |
6:30 | RIVERBOAT | |
7:30 | WELLS FARGO | |
8:00 | PETER GUNN | |
8:30 | GOODYEAR THEATER | |
9:00 | STEVE ALLEN—Variety COLOR Guests: Charlton Heston, Rise Stevens, Jerry Vale | |
10:00 | NEWS | |
10:15 | SCIENCE FICTION THEATER | |
10:50 | SPORTS—Bob Junkert | |
11:00 | JACK PAAR—Variety | |
12:00 | NEWS |
6 KMMT (Austin) (ABC) | ||
MORNING | ||
11:00 | THIS IS THE ANSWER—Religion | |
11:30 | CARTOON CARNIVAL—Kids | |
AFTERNOON | ||
12:00 | RESTLESS GUN—Western | |
12:30 | LOVE THAT BOB!—Comedy | |
1:00 | ABOUT FACES—Alexander Guest: George Montgomery | |
1:30 | NEWS, WEATHER | |
1:40 | TV TRADING TIME | |
1:45 | AFTERNOON COFFEE CLUB | |
2:00 | DAY IN COURT—Drama | |
2:30 | GALE STORM—Comedy | |
3:00 | BEAT THE CLOCK—Games | |
3:30 | WHO DO YOU TRUST—Quiz | |
4:00 | AMERICAN BANDSTAND Guests: The Four Coachmen | |
5:30 | RIN TIN TIN | |
EVENING | ||
6:00 | NEWS | |
6:15 | NEWS—John Daly | |
6:30 | CHEYENNE—Western | |
7:30 | BOURBON STREET BEAT | |
8:30 | ADVENTURES IN PARADISE | |
9:30 | JIM BOWIE—Adventure | |
10:00 | NEWS | |
10:30 | AMATEUR HOUR—Ted Mack | |
11:00 | I SPY—Adventure | |
11:30 | NEWS—Jack Rainbolt |
8 WKBT (LaCrosse) (CBS) | ||
MORNING | ||
11:00 | LOVE OF LIFE | |
11:30 | SEARCH FOR TOMORROW—Serial | |
11:45 | GUIDING LIGHT | |
AFTERNOON | ||
12:00 | BOSTON BLACKIE—Mystery | |
12:30 | AS THE WORLD TURNS—Serial | |
1:00 | FOR BETTER OR FOR WORSE—Dr. James A. Peterson | |
1:30 | HOUSE PARTY | |
2:00 | MILLIONAIRE | |
2:30 | VERDICT IS YOURS | |
3:00 | BRIGHTER DAY | |
3:15 | SECRET STORM | |
3:30 | EDGE OF NIGHT | |
4:00 | UNCOMMON VALOR—Marines | |
4:30 | LOOK, LISTEN AND LEARN | |
5:00 | LONE RANGER—Western | |
5:30 | RIN TIN TIN | |
EVENING | ||
6:00 | FARM DIGEST | |
6:05 | SPORTS, NEWS, WEATHER | |
6:15 | NEWS—Edwards | |
6:30 | KATE SMITH—Music Guests: Four Aces, Augie and Margo | |
7:00 | TEXAN—Western | |
7:30 | FATHER KNOWS | |
8:00 | DANNY THOMAS | |
8:30 | ANN SOTHERN | |
9:00 | HENNESEY—Comedy | |
9:30 | LOCK UP—Drama | |
10:00 | NEWS | |
10:20 | UNUSUAL OCCUPATIONS | |
10:30 | BOURBON STREET BEAT | |
11:30 | NAVY LOG—Drama |
9 KMSP (Ind.) | ||
MORNING | ||
10:30 | CHAPEL OF THE AIR—Religion | |
10:40 | MOVIE—Drama “The Girl of the Limberlost” (1945) | |
11:45 | NEWSBEAT—Lee, Parker | |
AFTERNOON | ||
12:00 | KARTOONTIME—Pegge and Pals | |
12:30 | CHUCK CARSON—Variety | |
1:00 | I SPY—Adventure | |
1:30 | BEULAH—Comedy | |
2:00 | MOVIE—Melodrama “Las Vegas Story” (1952) | |
4:00 | IT’S A GREAT LIFE—Comedy | |
4:30 | I MARRIED JOAN—Comedy | |
5:00 | SUSIE—Comedy | |
5:30 | OUR MISS BROOKS—Comedy | |
EVENING | ||
6:00 | LOONEY TUNERS CLUB—Lee | |
6:30 | MY HERO—Comedy | |
7:00 | WRESTLING—Minneapolis | |
8:00 | CITY DETECTIVE—Police | |
8:30 | FOLLOW THAT MAN—Mystery | |
9:00 | SAN FRANCISCO BEAT—Police | |
9:30 | DEADLINE—Drama | |
10:00 | NEWS | |
10:30 | MOVIE—Drama “Boom Town” (1946) |
10 KROC (Rochester) (NBC) | ||
MORNING | ||
6:00 | CONTINENTAL CLASSROOM—Education Physics | |
6:30 | CONTINENTAL CLASSROOM—Education Chemistry | |
7:00 | TODAY—Garroway This week from Rome | |
9:00 | DOUGH RE MI | |
9:30 | PLAY YOUR HUNCH | |
10:00 | PRICE IS RIGHT—Contest | |
10:30 | CONCENTRATION | |
11:00 | TRUTH OR CONSEQUENCES—Game | |
11:30 | IT COULD BE YOU—Bill Leyden | |
AFTERNOON | ||
12:00 | NEWS | |
12:15 | CHANNEL 10 CALLING | |
12:30 | CHRISTIAN SCIENCE—Religion | |
12:45 | INDUSTRY ON PARADE | |
1:00 | QUEEN FOR A DAY | |
1:30 | LORETTA YOUNG | |
2:00 | YOUNG DR. MALONE | |
2:30 | FROM THESE ROOTS | |
3:00 | THIN MAN—Mystery | |
3:30 | BUCKSKIN—Western | |
4:00 | THIS IS THE LIFE—Religion | |
4:30 | HOWDY DOODY—Kids | |
5:00 | THREE STOOGES—Comedy | |
5:45 | MUSIC TIME | |
EVENING | ||
6:00 | NEWS | |
6:15 | NEWS—Huntley, Brinkley | |
6:30 | RIVERBOAT | |
7:30 | WELLS FARGO | |
8:00 | PETER GUNN | |
8:30 | GOODYEAR THEATER | |
9:00 | STEVE ALLEN—Variety COLOR Guests: Charlton Heston, Rise Stevens, Jerry Vale | |
10:00 | NEWS | |
10:30 | JACK PAAR—Variety |
11 WTCN (ABC) | ||
MORNING | ||
8:30 | FILM FEATURE | |
8:55 | FARM NEWS—Stuart A. Lindman | |
9:00 | ROMPER ROOM—Miss June | |
9:45 | SHAPE UP—Louraine Larson | |
10:15 | PEOPLE AND PLACES—Lindman | |
10:30 | MOVIE—Fairy Tale “Hansel and Gretal” (1954) | |
11:45 | NEWS, WEATHER | |
AFTERNOON | ||
12:00 | RESTLESS GUN—Western | |
12:30 | LOVE THAT BOB!—Comedy | |
1:00 | ABOUT FACES—Alexander Guest: George Montgomery | |
1:30 | BURNS AND ALLEN—Comedy | |
2:00 | DAY IN COURT—Drama | |
2:30 | GALE STORM—Comedy | |
3:00 | BEAT THE CLOCK—Games | |
3:30 | WHO DO YOU TRUST—Quiz | |
4:00 | AMERICAN BANDSTAND Guests: The Four Coachmen | |
5:00 | CASEY JONES—Kids | |
5:30 | RIN TIN TIN | |
EVENING | ||
6:00 | AMOS ‘N’ ANDY—Comedy | |
6:30 | CHEYENNE—Western | |
7:30 | BOURBON STREET BEAT | |
8:30 | ADVENTURES IN PARADISE | |
9:30 | AMATEUR HOUR—Ted Mack | |
10:00 | NEWS | |
10:15 | MOVIE—Drama “The Clock” (1945) | |
11:30 | FINAL NEWS ROUNDUP | |
11:45 | YOUR ALL STAR THEATER |
13 WEAU (Eau Claire) (NBC) | ||
MORNING | ||
6:00 | CONTINENTAL CLASSROOM—Education Physics | |
6:30 | CONTINENTAL CLASSROOM—Education Chemistry | |
7:00 | TODAY—Garroway This week from Rome | |
9:00 | DOUGH RE MI | |
9:30 | PLAY YOUR HUNCH | |
10:00 | PRICE IS RIGHT—Contest | |
10:30 | CONCENTRATION | |
11:00 | TRUTH OR CONSEQUENCES—Game | |
11:30 | IT COULD BE YOU—Bill Leyden | |
AFTERNOON | ||
12:00 | FILM FEATURE | |
12:30 | NEWS, WEATHER, MARKETS | |
1:00 | QUEEN FOR A DAY | |
1:30 | LORETTA YOUNG | |
2:00 | YOUNG DR. MALONE | |
2:30 | FROM THESE ROOTS | |
3:00 | THIN MAN—Mystery | |
3:30 | BUCKSKIN—Western | |
4:00 | BIG MAC—Kids | |
4:30 | CARTOONS—Kids | |
5:00 | UNIVERSITY OF WISCONSIN | |
5:30 | FILM SHORT | |
5:45 | NEWS—Huntley, Brinkley | |
EVENING | ||
6:00 | CRUSADER RABBIT—Cartoons | |
6:10 | NEWS, WEATHER | |
6:30 | RIVERBOAT | |
7:30 | WELLS FARGO | |
8:00 | PETER GUNN | |
8:30 | SHERIFF OF COCHISE—Police | |
9:00 | MR. DISTRICT ATTORNEY | |
9:30 | LOCK UP—Drama | |
10:00 | NEWS | |
10:30 | SCIENCE FICTION THEATER | |
11:00 | MOVIE—Musical Comedy “Let’s Go Steady” (1945) |