TV Guide: What is TV's greatest need?
Gore Vidal: A sense that getting people to buy things they do not need is morally indefensible. One does not ask for Utopia, only a slightly less frantic exploitation of the innocent.
From the May 9, 1964 issue. It's not often that I find myself agreeing with Gore Vidal, at least not politically, but in this case I can't possibly find myself disagreeing. TV