On Saturday we learned about a school of thought that held that in order to be effective, commercials also had to be offensive. We also read that the most obnoxious commercials tended to be those that hawked pain medication - "like the one for a headache tablet that had hammers banging in the brain," said one expert.
It's likely that the expert in question, ad agency executive (and putative Mad Man) Robert Robb, had the following commercial in mind when making his comment.
Now, lest you think people exaggerate when they talk about how irritating viewers found these commercials, one need look no further than Allan Sherman, the Weird Al of his time, who, my wife reminded me, penned this immortal classic, "Headaches," to the tune of "Heartaches." Enjoy!
It's likely that the expert in question, ad agency executive (and putative Mad Man) Robert Robb, had the following commercial in mind when making his comment.
Now, lest you think people exaggerate when they talk about how irritating viewers found these commercials, one need look no further than Allan Sherman, the Weird Al of his time, who, my wife reminded me, penned this immortal classic, "Headaches," to the tune of "Heartaches." Enjoy!