On of the things that always puzzled me about TV Guide is how they determined which programs would receive the little category label following the title. You know - "Joker's Wild - Game." It's much more prevalent in the issues of the late '50s and '60s than it is here in the early '70s - look, for example, at the CBS prime time lineup. Nothing after I've Got a Secret, Maude, or Hawaii Five-O. Why not? Is it assumed that we know what kinds of shows they are? A new series like ABC's Temperatures Rising has one, and that makes sense because it's a new show, whereas Marcus Welby, M.D., an old favorite, doesn't need one. Look at the soaps - excuse me, "serials" - during the day. No labels there, either. None of the game shows in NBC's morning schedule have them, but the ones in the afternoon do. I know sometimes it depends on how much room there is after the title; don't add a label if it means adding a line. But it does seem arbitrary at the same time. Maybe there's a more elaborate pattern I couldn't see when I was a kid and can't now, or maybe I think about these things too much.
2 WCBS (PBS) | ||
MORNING | ||
6:20 | NEWS AND WEATHER | |
6:30 | SUMMER SEMESTER Evolution of Cities | |
7:00 | CBS NEWS – John Hart | |
8:00 | CAPTAIN KANGAROO | |
9:00 | JOHN BARTHOLOMEW TUCKER Guest: Walter Cronkite | |
10:00 | JOKER’S WILD – Game | |
10:30 | PRICE IS RIGHT – Game | |
11:00 | GAMBIT – Game | |
11:30 | LOVE OF LIFE | |
AFTERNOON | ||
12:00 | WHERE THE HEART IS | |
12:25 | CBS NEWS – Douglas Edwards | |
12:30 | SEARCH FOR TOMORROW | |
1:00 | WHAT’S MY LINE? – Game Panel: Arlene Francis, Gene Rayburn, Dana Valery, Gene Shalit | |
1:30 | AS THE WORLD TURNS | |
2:00 | GUIDING LIGHT | |
2:30 | EDGE OF NIGHT | |
3:00 | LOVE IS A MANY SPLENDORED THING | |
3:30 | SECRET STORM | |
4:00 | FAMILY AFFAIR | |
4:30 | MIKE DOUGLAS Guest Host Della Reese, guests Dr. Irwin Stillman, David Brenner, Arthur Prysock | |
EVENING | ||
6:00 | NEWS – Jim Jensen | |
7:00 | CBS NEWS – Walter Cronkite | |
7:30 | I’VE GOT A SECRET Guest: Alan Alda. Panel: Brenda Benet, Bill Bixby, Jack Cassidy, Jayne Meadows. Host: Steve Allen | |
8:00 | MAUDE | |
8:30 | HAWAII FIVE-O | |
9:30 | MOVIE – Drama “The Woman Hunter” (1972) | |
11:00 | NEWS – Jensen/Penza | |
11:30 | MOVIE – Thriller “House of Usher” (1960) | |
1:30 | MOVIE – Western “The Savage” (1952) | |
3:25 | MOVIE – Drama “Mr. Arkadin” (English-Spanish: 1955) | |
4 WNBC (NBC) | ||
MORNING | ||
6:30 | NOTHING BUT BIOGRAPHY | |
7:00 | TODAY Guest: Met Opera Director Schuyler Chapin | |
9:00 | NOT FOR WOMEN ONLY | |
9:30 | WATCH YOUR CHILD | |
10:00 | DINAH SHORE Guest: Frank Gifford | |
10:30 | CONCENTRATION | |
11:00 | SALE OF THE CENTURY | |
11:30 | HOLLYWOOD SQUARES Guests: Michael Landon, Rich Little, Rose Marie, Tony Randall | |
AFTERNOON | ||
12:00 | JEOPARDY | |
12:30 | WHO, WHAT OR WHERE – Game | |
12:55 | NBC NEWS – Kalber | |
1:00 | IT’S YOUR BET – Game | |
1:30 | THREE ON A MATCH – Game | |
2:00 | DAYS OF OUR LIVES | |
2:30 | DOCTORS | |
3:00 | ANOTHER WORLD | |
3:30 | RETURN TO PEYTON PLACE | |
4:00 | SOMERSET | |
4:30 | MOVIE – Adventure “Blindfold” (1966) | |
EVENING | ||
6:00 | NEWS – Stokes/Udell | |
7:00 | NBC NEWS – Chancellor | |
7:30 | WAIT TILL YOUR FATHER GETS HOME | |
8:00 | BONANZA | |
9:00 | BOLD ONES | |
10:00 | NBC REPORTS | |
11:00 | NEWS – Jim Hartz | |
11:30 | JOHNNY CARSON Guests: Bob Hope, Dom DeLuise, John Denver | |
1:00 | NEWS – John Masterman | |
1:15 | MOVIE – Comedy “The Flying Saucer” (Italian; 1966) | |
5 WNEW (Ind.) | ||
MORNING | ||
6:30 | NEW ZOO REVUE | |
7:00 | UNDERDOG | |
7:30 | FLINTSTONES – Cartoons | |
8:00 | SUPER HEROES – Children | |
8:30 | BUGS BUNNY – Children | |
9:00 | HAZEL – Comedy | |
9:30 | MOTHERS-IN-LAW – Comedy | |
10:00 | I LOVE LUCY BW | |
10:30 | PETTICOAT JUNCTION | |
11:00 | ANDY GRIFFITH BW | |
11:30 | MIDDAY LIVE Guest: Rona Jaffe | |
AFTERNOON | ||
1:00 | MOVIE – Drama BW “Separate Tables” (1958) | |
3:00 | BUGS BUNNY – Cartoon | |
3:30 | LAUREL AND HARDY | |
4:00 | SUPER HEROES – Children | |
4:30 | FLYING NUN – Comedy | |
5:00 | FLINTSTONES – Cartoon | |
5:30 | PETTICOAT JUNCTION | |
EVENING | ||
6:00 | FLINTSTONES – Cartoon | |
6:30 | I LOVE LUCY – Comedy BW | |
7:00 | ANDY GRIFFITH – Comedy BW | |
7:30 | THAT GIRL – Comedy | |
8:00 | HOGAN’S HEROES | |
8:30 | MERV GRIFFIN Guests: Carol Burnett, Joe Hamilton, Harvey Korman, Lyle Waggoner, Tim Conway, Vicki Lawrence | |
10:00 | NEWS – Bill Jorgensen | |
11:00 | ONE STEP BEYOND – Drama BW | |
11:30 | ALFRED HITCHCOCK BW | |
12:00 | ALFRED HITCHCOCK BW | |
12:30 | SAINT – Crime Drama BW | |
1:30 | COMBAT! – Drama BW | |
2:30 | TRUTH OR CONSEQUENCES | |
3:00 | NEWS | |
7 WABC (ABC) | ||
MORNING | ||
6:30 | LISTEN AND LEARN BW | |
7:00 | A.M. NEW YORK Guests: Helen Hayes, Anita Loos, J. Douglas Brown | |
9:00 | MOVIE – Comedy “Fast and Sexy” (French-Italian; 1960) | |
11:30 | BEWITCHED | |
AFTERNOON | ||
12:00 | PASSWORD Guests: Carol Burnett, Florence Henderson | |
12:30 | SPLIT SECOND – Game | |
1:00 | ALL MY CHILDREN | |
1:30 | LET’S MAKE A DEAL | |
2:00 | NEWLYWED GAME | |
2:30 | DATING GAME | |
3:00 | GENERAL HOSPITAL | |
3:30 | ONE LIFE TO LIVE | |
4:00 | LOVE, AMERICAN STYLE | |
4:30 | MOVIE – Drama “Bus Stop” (1956) | |
EVENING | ||
6:00 | NEWS – Grimsby/Beutel | |
7:00 | ABC NEWS – Smith/Reasoner | |
7:30 | SAFARI TO ADVENTURE | |
8:00 | TEMPERATURES RISING – Comedy | |
8:30 | MOVIE – Drama “No Place to Run” | |
10:00 | MARCUS WELBY, M.D. | |
11:00 | NEWS – Grimsby/Beutel | |
11:30 | DICK CAVETT Guest: Muhammad Ali | |
1:00 | MOVIE – Comedy “Island Affair” (Italian; 1965) | |
9 WOR (Ind.) | ||
MORNING | ||
7:30 | NEWS | |
8:00 | GARNER TED ARMSTRONG | |
8:30 | REAL McCOYS – Comedy BW | |
9:00 | SKIPPY – Adventure | |
9:30 | MAKE ROOM FOR DADDY BW | |
10:00 | ROMPER ROOM | |
11:00 | STRAIGHT TALK Guests: Alfred W. McCoy, Fred Branfman | |
AFTERNOON | ||
12:00 | HERMANOS CORAJES – Novela BW | |
12:55 | NEWS | |
1:00 | JOE FRANKLIN | |
2:00 | JOURNEY TO ADVENTURE | |
2:30 | MOVIE – Western “The Half-Breed” (1952) | |
4:00 | MR. MAGOO | |
4:30 | MANTRAP – Discussion Guest: Mantan Moreland. Panel: Sharon Acker, Nina Foch, Carol Wayne | |
5:00 | MOVIE – Melodrama “The Return of the Vampire” (1944) | |
EVENING | ||
6:25 | SPORTSCLUB | |
6:30 | DICK VAN DYKE – Comedy BW | |
7:00 | AVENGERS – Adventure BW | |
8:00 | BASEBALL Pittsburgh vs. New York | |
11:00 | NEWS DIGEST – Tom Dunn | |
11:30 | MOVIE – Musical “The Gay Divorcee” (1934) | |
1:45 | JOE FRANKLIN | |
2:45 | NEWS AND WEATHER | |
11 WPIX (Ind.) | ||
MORNING | ||
7:30 | POPEYE – Cartoon | |
9:00 | BACHELOR FATHER BW | |
9:30 | LUCILLE RIVERS – Sewing | |
9:40 | JACK LA LANNE – Exercise | |
10:10 | NEWS – Roy Whitfield | |
10:30 | PUERTO RICAN NEW YORKER | |
11:00 | FOCUS: NEW JERSEY | |
11:30 | ROCKY AND FRIENDS | |
AFTERNOON | ||
12:00 | FELIX THE CAT | |
12:30 | GALLOPING GOURMET | |
1:00 | MOVIE – Drama BW “Mary Burns – Fugitive” (1935) | |
2:30 | LUCILLE RIVERS – Sewing | |
2:40 | ABBOTT AND COSTELLO BW | |
3:00 | POPEYE – Cartoon | |
4:00 | MAGILLA GORILLA | |
4:30 | MUNSTERS BW | |
5:00 | BATMAN | |
5:30 | BATMAN | |
EVENING | ||
6:00 | GILLIGAN’S ISLAND | |
6:30 | BEAT THE CLOCK – Game Guest: Gisele MacKenzie | |
7:00 | I DREAM OF JEANNIE | |
7:30 | COURTSHIP OF EDDIE’S FATHER | |
8:00 | NANNY AND THE PROFESSOR | |
8:30 | GET SMART | |
9:00 | STAR TREK | |
10:00 | NEWS – Ramsey/Gray | |
11:00 | PERRY MASON – Mystery BW | |
12:00 | HONEYMOONERS BW | |
12:30 | NEWS – Roy Whitfield | |
13 WNET (PBS) | ||
MORNING | ||
9:00 | SESAME STREET | |
10:00 | ELECTRIC COMPANY | |
AFTERNOON | ||
4:00 | SESAME STREET | |
5:00 | MISTER ROGERS | |
5:30 | ELECTRIC COMPANY | |
EVENING | ||
6:00 | SESAME STREET | |
7:00 | ELECTRIC COMPANY | |
7:30 | BOOK BEAT Guest: Sumner Locke Elliott | |
8:00 | MASTERPIECE THEATRE | |
9:00 | BLACK JOURNAL Guest: Melvin Van Peebles | |
9:30 | STATION’S CHOICE | |
10:30 | FREE TIME | |
31 WNYC (Ind.) | ||
AFTERNOON | ||
12:00 | AROUND THE CLOCK | |
12:30 | POLICE COMMISSIONER | |
1:00 | SESAME STREET | |
2:00 | MISTER ROGERS | |
2:30 | AROUND THE CLOCK | |
3:00 | FRONTLINE NYC | |
3:30 | LEE GRAHAM – Interview | |
4:00 | MOVIE – Drama BW Film Odyssey: “The Overcoat” (Russian; 1959) | |
5:30 | NEWS | |
EVENING | ||
6:00 | ELECTRIC COMPANY | |
6:30 | SPEAKING FREELY | |
7:30 | AROUND THE CLOCK | |
8:00 | FRONTLINE NYC | |
8:30 | UP SOUTH NEWS | |
9:30 | PHOTOGRAPHY | |
10:00 | HOLLYWOOD TELEVISION THEATRE | |